50A The Draycott, Chelsea, London
The Draycott is a revival collection of limited edition apartments situated within two minutes of London’s iconic Sloane Square.
THE DRAYCOTT STORY
The Draycott is a revival collection of limited edition apartments situated within two minutes of London’s iconic Sloane Square. The imposing façade of this Dutch-inspired 19th century corner building disguises an all new interior structure comprising ten individually designed, purpose-built residences.
Hans Sloane, after whom Sloane Square is named, was an avid 18th century collector and founder of the British Museum. The art of collecting has appropriately inspired the design and concept scheme for The Draycott.
While the building has itself a familiar Sloane Square prominence, the interior fabric has been stripped away, subtly replaced with an all-new structure that reinterprets the key traditional principles, while at the same time introduces a new interplay of classical and contemporary design styles.
The Victorian end of terrace property on Draycott Place is in the ‘Pont Street Dutch’ style, a term used to describe the tall gabled façades of this area of Chelsea and Kensington which is reminiscent of the distinctive gables and varied fenestration of Dutch 17th century buildings.
Behind the historic facade, an entirely new interior awaits. Design details throughout are inspired by the building’s context and Dutch upbringing.
LIVING IN CHELSEA
Since the early 18th century, Chelsea has been an enclave of distinctive character and charm, attracting people from the worlds of art, music, fashion and theatre. Its history echoes through the streets combining past and present – forming a beat entirely of its own.
Chelsea holds a density of blue plaques unlike anywhere else.
Luminaries from the worlds of art, music, fashion and theatre have made this neighbourhood theirs for centuries. Oscar Wilde lived here, so did T.S. Eliot and Mark Twain. Mick Jagger and Mozart. The inventors of both penicillin and James Bond.